We are pleased to announce that on September 12, 2023, Paulina Konefał led a workshop as part of the “Medical Devices in Theory and Practice – 2023 Year of Change” meeting organized by Medical Pro Events. In her presentation “Revolutionary changes in medical device advertising – how to ensure compliance of marketing activities with current legislation?” she presented, among other things, the rules for conducting medical device advertising aimed at both laypeople and professionals, discussed the issue of the pharmacy advertising ban in the context of medical device advertising, as well as new forms of marketing activities – advertising on social media, influencer marketing, and promoting medical devices in these channels.
Meanwhile, a month later – on October 24, 2023 – she led another workshop this time on drug advertising: “Advertising of medicinal products, medical devices and dietary supplements – News 2023”. Paulina’s presentation “Advertising of medicines – how to conduct marketing activities in compliance with current legislation?” received a great deal of interest and positive response from the audience.
